- According To Counterpoint Research; Apple To Sell Over 100 Million Airpods In 2020
- Apple Is Said To Sell Over 100 Million Airpods In 2020
With the love I have for Airpods am gladly announcing this news, according Counterpoint Research. Apple to sell over 100 million Airpods before this year runs out.
No doubt this will exponentiate Apple's position in the true wireless earbuds market with over 50℅ of previous topping percent. According to Counterpoint Research, the true wireless earbuds market grew more than 50% in Q4 2019, bringing the average sales to above 50 million units per quarter. Apple's market share grew by 44% in Q4 2019, just below the market average, but enough for the company to maintain its lead by a large margin. The second spot was occupied by Xiaomi, followed closely by Samsung and others.
Furthermore...it turns out that Apple completely dominates the USD 100 and above market for true wireless earbuds with more around 70% market share. It is the sub-USD 100 market where the competition is fierce and there is no one clear leader in terms of market share.
A statement from Counterpoint Research report stated that, Apple will not face much competition in 2020. Most of the competition will be for the second place between Samsung and other brands.
We expect Apple to sell more than 100m true wireless hearables in 2020, including AirPods Pros, to maintain their comfortable lead in the market,” said Liz Lee, Senior Analyst at Counterpoint Research. “The real competition will be for second place, especially in the premium market; Samsung, which had success with Galaxy Buds last year, will need further upgrades to those expected in the Galaxy Buds Plus, including noise cancellation and other advanced features and designs, in order to beat its rivals.”
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Well looking back at previous report which revealed that Apple sold approximately 60 million AirPods in 2019. AirPods Pro launched on October 30, 2019, so they did not have a big impact on sales. This is a very good reason to believe that second-generation AirPods and AirPods Pro will help Apple hit the 100 million unit sales figure this year. But before that happens Apple needs to produce a sufficient Airpods to meet market demand.
